The ASE Fleet's Weekly Take Off 36
25 Quick Business Wins - When The Banks Crash Keep Calm And Win In Business!
Here’s our patent pending 25 Quick Business Wins - 5 Business Books In 2 Pages
1. Add reviews and video testimonials to all marketing material.
2. Create an abandoned cart email campaign.
3. Use upsells and down sells. Offer something that costs less than or more than what the customer initially wanted to purchase at a one-time discount. Upsells and down sells can be stacked.
4. Create an impulsive fulcrum point offer (IFPO). An IFPO is something that your target avatar would consider an impulse purchase and leads perfectly into your core offer. The easiest way to do this is to take a small part of your core offer and offer that. Business IFPO IT Services $500 Cybersecurity Audit Junk Removal $20 Old TV Pick Guitar Company $4 Guitar Picks Cleaning Company $20 Pet stain removal
5. Partner with services or products that complement yours.
a. Negotiate a discount with these partners and offer that discount to your clients as a free bonus.
b. Stack these bonuses to the point that the value of the free bonuses surpasses what the client is paying you.
6. Optimize your offer with we help x achieve y without z so that you can. a. Add urgency and scarcity.
7. Email people, asking if they are still looking to x?
8. Increase the number of payment options that your business accepts.
9. Create a referral program.
10. Create a customer gift program. a. Gift personalized knife sets. b. Or research the client and send them a useful gift that will make them always remember you.
11. Use lumpy mail for cold outreach like books.
12. Test increasing your prices.
13. Use cross-sells (other products and services). a. Use affiliate links and white-labeled products. b. Look at who you share customers with and offer them referrals for a bonus.
14. Collect emails and maintain your list.
15. Create a loyalty program.
16. Create unique usable swag like shirts, stickers, mousepads etc.
17. Focus your marketing on a specific niche and a triggering event that would make them want to buy from you.
18. Joint venture with other companies that have your clients but aren’t competitors a. https://www.acquirescaleandexit.com/21-ways-on-how-to-find-jvs-joint-ventures-in2021/ b. https://www.acquirescaleandexit.com/9-questions-for-identifying-a-great-jv-partner/
19. Spend your weekly LinkedIn and Sales Navigator connection limit.
20. Create an exciting event in your sales and marketing that makes the customer realize that they must buy from you, like a Tesla test drive’s launch.
21. Use a guarantee that takes all the risk out of the purchase.
22. Cash in on Viral Trends like Tik Tok and LinkedIn text-based content (4/2022).
a. Ride every trend that you can and not just social media platforms.
23. Google Profile SEO: a. Use all the sub-categories that apply to your business. b. Ask for reviews or create a review system/program. c. Make sure that all the business info is accurate. d. Only pay for SEO citations once on Fiverr. e. Have pictures of your team, location, and company’s personality.
24. Print Media like flyers, car wraps, and targeted magazine ads in niche publications.
25. Make sure that all your salespeople have at least 2 hours a day of dedicated new/cold outreach. If you’re a one-person show, it falls on you.
Memes Of The Week
Option C = M&A
Posts Of The Week
27 Years Ago, Steve Jobs Said the Best Employees Focus on 'Content,' Not Process. Workplace Research Shows He Was Right
Deal Architecting Tip Of The Week
The ASE Fleet's Deal Architecting Tool #24
"What Is a Breakup Fee?
A breakup fee is used in takeover agreements as leverage on the seller against backing out of the deal to sell to the purchaser. A breakup fee, or termination fee, is required to compensate the prospective purchaser for the time and resources used to facilitate the deal. Breakup fees are normally 1% to 3% of a deal's value."
Deal Trophy Of The Week
M&A Script Of The Week
The ASE Fleet's M&A Negotiation Bomb #6
These calls usually end up one of 3 ways.
We find that the timing isn't right for us to do a deal, and that's perfectly fine.
We find that we can acquire you ASAP.
We find that you want to sell at some point in the future and can start grooming you for a future exit.
ASE’s Deal Assembly Line
We put a man on the moon 54 years ago!
And luckily for you, closing M&A deals isn't rocket science, and it can be systemized!
ASE has a dedicated professional for each bullet point in our assembly line.
And in all honesty, having your own financial ducks in order is one of the fastest ways to leverage other people's money (OPM).
To that respect, ASE also has The Become Lender-Ready Program and a complimentary Financial Education Platform.
Our Deal Assembly Line is only a tiny part of our Become Your Own Private Equity Firm Consulting Kit.
If you're making more than $500k a year in sales and want to take your business to the moon DM me, and buckle your seat belt for take off!
Now here is some clarification on a few of the points in our infographic.
The Debt Coverage Service Ratio (DSCR) is how many times per month a company's net profit can pay for the debt service used to acquire the company after an M&A transaction is closed.
Integration is the final phase of the M&A lifecycle, where you optimize the company with systems, marketing, and by rallying the troops.
The Entrepreneurial Operating System (EOS) is an operating system for businesses that has proven to get companies higher multiples upon exit over and over.
Profits First is a model that flips the profit equation into Sales - Profit = Expenses.
Hopefully, this post connected some dots for you whether or not you work with us.
And tag us in a social media post if you implement any of this and get results; we love seeing others win!